Violet: Where Art Meets Innovation - Redefining NFT Platform Design for Creators and Collectors
Violet is more than just a pretty interface; it's a gateway to a vibrant community of artists, innovators, and enthusiasts.
What is Violet and what have they managed to do before approaching Xynthia?
Project Background
Driven by a vision to provide creators and collectors with a sophisticated and user-centric platform, Violet embarked on a journey to redefine the standards of NFT marketplace design.
With a team of passionate designers, developers, and industry experts, Violet aimed to create an immersive and empowering experience that would cater to the diverse needs and aspirations of its user base.
What is Violet?
Against this backdrop, the inception of Violet, an innovative NFT platform, sought to carve out a niche in the rapidly evolving market.
Niche based NFT marketplace
What are the problems that violet intended to solve?
The Problem
Why Violet needs to be implemented?
Limited Creativity Tools: For creators, the tools and resources available on many NFT platforms were often rudimentary and limited in scope, hindering their ability to unleash their full creative potential and monetize their work effectively.
Lack of Community Engagement: Existing platforms often lacked robust community features, making it difficult for users to connect with like-minded individuals, share their work, and build meaningful relationships within the NFT ecosystem.
Security & negative public concerns
With the rising prevalence of scams and fraudulent activities in the NFT space, users faced legitimate concerns about the security and authenticity of transactions on existing platforms.
Performance Issues: The website experienced slow load times and frequent bugs, impacting overall usability and user satisfaction.
Website Design Process
Comprehensive consultation
Through open dialogue and active listening, I ensure that I grasp not only the surface-level requirements but also the underlying motivations and aspirations driving the project.
Setting up resources
I also focus on securing the necessary tools and technologies to support the project. This involve investing in Figma software, and WebFlow for no code deployment designs that will enable the team to work efficiently.
Delivery and revisions
I prioritize transparency and communication during this phase, providing regular updates on the progress of revisions and seeking clarification or further input as needed.
“One of Xynthia's greatest strengths was her ability to translate abstract ideas into tangible design elements. She captured the essence of Violet's brand identity through color schemes, typography, and imagery, creating a cohesive and visually stunning marketplace that reflected our vision and values.”
Joel Salisbury
Digital Experience Director
Creating Trust
I prioritized clear and transparent communication. This included providing accurate and up-to-date information about our products or services, as well as clearly outlining our company's mission, values, and policies.
Product FAQs
Designed a dedicated FAQ section to enhance the overall user experience by providing easy access to relevant information. Instead of having users to search through multiple pages or contact customer support.
Digital Marketing
Created limited-time offers, discounts, & promotional packages to incentivize potential clients to work with us. Share these promotions on my client’s social media channels to generate excitement and urgency among your followers.
What did Violet gain from working with us? Where is the project now?
Project Outcome
Advanced Security and Functionality
By leveraging blockchain technology and smart contracts, Violet ensures the security, authenticity, and immutability of every transaction.
Users can trust that their digital assets are safe from fraud and tampering, providing peace of mind and confidence in the platform.
Competitive Advantage
Violet’s unique combination of user experience, community engagement, and advanced functionality distinguishes it from other NFT platforms.
By supporting diverse monetization options, Violet helps artists to sustain their creative endeavors and achieve financial success.
Ask me about a dedicated designer long-term collaboration model.
Have a simmilar project in mind?
What did Violet gain from working with us? Where is the project now?
Deliverables
High-Fidelity Prototypes
Detailed, interactive prototypes showcasing the full user interface design, including all major pages and features.
These prototypes were instrumental in visualizing the user journey, gathering feedback, and making iterative improvements.
Social Features: Integration of social features including commenting, liking, following, and sharing to boost community engagement.
Design Assets
A comprehensive library of design assets, including icons, buttons, and graphic elements, tailored to Violet’s brand identity.
Complete branding guidelines, including color palettes, typography, logo designs, and usage standards, to ensure a cohesive visual identity across all touchpoints.
A detailed style guide documenting the platform’s visual and interaction design principles, covering typography, color schemes, button styles, and other UI components.
Are you looking for an MVP UX designer to collaborate?
Consider all of your organization’s ongoing design needs addressed.
Read more stories about products we’ve designed to help millions of people be more effective at work.
