From posts to profits: How Myriad helps small businesses monitor and Increase sales through social media
Myriad offers robust tools for creating visually appealing and engaging content. Businesses can design posts, stories, and ads with ease, utilizing templates and design elements.
What is Myriad and what have they managed to do before approaching Xynthia?
Project Background
Myriad is an innovative app designed to help online business owners effectively market and grow their businesses through social media and content creation.
In the digital age, social media platforms have become essential tools for businesses to reach and engage their target audiences.
What is Myriad?
Many small business owners struggle with the complexities of managing their social media presence and creating compelling content.
Myriad aims to simplify these tasks by providing a user-friendly interface and powerful tools that streamline social media marketing and content creation processes.
Project Goal
Why did Myriad need my help, and why did they reach out?
The Problem
Lack of Data-Driven Insights
Performance Tracking: Many business owners lack access to comprehensive analytics that help them understand the performance of their social media campaigns.
Actionable Insights: Without clear insights, it is difficult to optimize marketing strategies and make informed decisions that drive growth.
Complexity of Social Media Management
Multiple Platforms: Managing multiple social media accounts can be overwhelming and time-consuming for business owners who already have numerous other responsibilities.
Content Scheduling: Coordinating and scheduling posts across different platforms requires meticulous planning and can be prone to errors without the right tools.
App Design Process
Comprehensive consultation
Through open dialogue and active listening, I ensure that I grasp not only the surface-level requirements but also the underlying motivations and aspirations driving the project.
Setting up resources
I also focus on securing the necessary tools and technologies to support the project. This involve investing in Figma software, and WebFlow for no code deployment designs that will enable the team to work efficiently.
Delivery and revisions
I prioritize transparency and communication during this phase, providing regular updates on the progress of revisions and seeking clarification or further input as needed.
“One of the standout qualities of Xynthia's UI design is its user-centric approach. She starts by deeply understanding the needs and preferences of the target audience, ensuring that every element of the interface is tailored to enhance their experience. By placing the user at the forefront of her design process, Xynthia creates interfaces that are intuitive, easy to navigate, and a pleasure to interact with.”
Software Project Manager
Janice Ding
Creating Trust
I prioritized clear and transparent communication. This included providing accurate and up-to-date information about our products or services, as well as clearly outlining our company's mission, values, and policies.
Product FAQs
Designed a dedicated FAQ section to enhance the overall user experience by providing easy access to relevant information. Instead of having users to search through multiple pages or contact customer support.
Digital Marketing
Created limited-time offers, discounts, & promotional packages to incentivize potential clients to work with us. Share these promotions on my client’s social media channels to generate excitement and urgency among your followers.
What did Myriad gain from working with us? Where is the project now?
Project Outcome
Advanced Functionality
Powerful Features: The app’s content creation tools, and analytics has enhanced Myriad's functionality, providing users with comprehensive tools to optimize their social media marketing strategies.
Reliability and Performance: Through meticulous testing and optimization, Xynthia has ensured that Myriad functions reliably and performs well across various devices and platforms.
Competitive Advantage
Value Proposition: By addressing the pain points of online business owners and providing a comprehensive solution, Myriad has established itself as a valuable asset for businesses looking to succeed in the digital landscape.
Market Differentiation: My thorough analysis of competitors has enabled Myriad to stand out in the market with unique features and a superior user experience.
Ask me about a dedicated designer long-term collaboration model.
Have a simmilar project in mind?
What is the project outcome? What has been established?
Deliverables
User Research and Analysis
Comprehensive reports and insights derived from user research to inform design decisions and feature prioritization.
ensured that stakeholder priorities were accurately captured and reflected in project planning and execution.
facilitating frequent updates and iterations to the project based on stakeholder feedback and evolving requirements.
Establishing Finance Systems and Stats Tracking Functionalities
By incorporating financial management features, I enhanced the platform's utility and value proposition for business owners seeking comprehensive tools to manage their online operations.
enabling users to manage financial transactions, track expenses, and analyze revenue streams.
allowing users to monitor key performance indicators (KPIs), track engagement metrics, and analyze campaign effectiveness.
Are you looking for an MVP UX designer to collaborate?
Consider all of your organization’s ongoing design needs addressed.
Read more stories about products we’ve designed to help millions of people be more effective at work.
